前言
1 Tien Tzuo,"why This CEO Believes an MBA Is Worthless,"Fortune, April 27, 2015, http://fortune.com/2015/04/27/tien-tzuo-starting-your-own-business.
第1章 一个时代的终结
2 http://fortune.com/fortune500.
3 World Economic Forum,"Digital Disruption Has Only Just Begun,"Pierre Nanterme, January 17, 2016, www.weforum.org/agenda/2016/01/digital-disruption-has-only-just-begun.
4 General Electric television ad, www.ispot.tv/ad/AVhu/general-electric-whats-the-matter-with-owen-hammer.
5 Elaine Low,"Disney Ditches Twitter, but Does Distribution Talk Point to Netflix?"Investor's Business Daily, October 6, 2016, www.investors.com/news/disney-may-be-out-on-twitter-but-its-mulling-distribution-plans.
6 Forrester Research, "Age of the Customer,"https://go.forrester.com/age-of-the-customer.
7 Kleiner Perkins Caufield Byers, "Internet Trends 2017,"www.kpcb.com/internet-trends.
第2章 翻转零售剧本
8 Kantar Retail IQ, "2017 U.S. Retail Year in Review,"www.kantarretailiq.com.
9 Michael Wolf, "Activate Tech & Media Outlook 2018,"http://activate.com.
10 "Goldman Says Apple Needs Amazon Prime Subscription Plan,"Bloomberg, October 17, 2016, www.bloomberg.com/news/videos/20161017/why-apple-needs-a-subscription-plan.
11 Robbie Kellman Baxter, The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue (New York: McGraw-Hill Education, 2015).
12 Dan Mullen, "Fender: Reinventing Guitar for a Digital Age,"Subscribed Magazine, September 12, 2017, www.zuora.com/2017/09/12/fender-reinventing-guitar-for-the-digital-age.
13 Mike Elgan, "The 'Retail Apocalypse'Is a Myth,"Computerworld, October 21, 2017, www.computerworld.com/article/3234567/itindustry/the-retail-apocalypse-is-a-myth.html.
第3章 媒体的新黄金时代
14 Gabe Weisert, "Lessons from New Media: Crunchyroll Conquers the World,"Subscribed Magazine, May 12, 2016, www.zuora.com/2016/05/12/lessons-from-new-media-crunchyroll-conquers-the-world.
15 Amitai Winehouse, "How the 'etflix of Sport'Could Change the Way Supporters Watch Football,"Mail Online, September 5, 2017, www.dailymail.co.uk/sport/football/article-4854722/Behind-DAZN-New-Netflix-sport-changing-watch.html.
16 Peter Kafka, "Another Half-million Americans Cut the Cord Last Quarter,"Recode, May 3, 2017, www.recode.net/2017/5/3/15533136/cord-cutting-q1-half-million-tv-moffett.
17 Kevin Fogarty, "Tech Predictions Gone Wrong,"Computerworld, October 22, 2016, www.computerworld.com/article/2492617/itmanagement/tech-predictions-gone-wrong.html.
18 John Paul Titlow, "David Bowie Predicted the Future of Music in 2002,"Fast Company, January 11, 2016, www.fastcompany.com/3055340/david-bowie-predicted-the-future-of-music-in-2002.
19 "Subscribed Podcast #6: Sam Jennings on Prince and the Music Streaming Business,"www.zuora.com/guides/subscribed-podcast-ep-6-sam-jennings-prince-music-streaming-business.
20 "When Did NPG Music Club Start and Finish?"http://prince.org/msg/7/349218.
第4章 交通服务的重新定位
21 Nick Lucchesi, "We Are Entering the Era of Car Subscriptions,"Inverse, November 18, 2016, www.inverse.com/article/24012-hyundai-ioniq-subscription.
22 Nick Kurczweski, "Buy, Lease or Subscribe? Automakers Offer New Approaches to Car Ownership,"Consumer Reports, October 11, 2017, www.consumerreports.org/buyingacar/buy-lease-or-subscribe-automakers-offer-new-approaches-to-car-ownership.
23 Christina Bonnington, "You Will No Longer Lease a Car. You Will Subscribe to It,"Slate, December 2, 2017, www.slate.com/articles/technology/technology/2017/12/car_ subscriptions_ ford_ volvo_ porsche_ and_ cadillac_ offer_ lease_ alternative.html.
24 "The Rev-Up: Imagining a 20% Self Driving World,"The New York Times, November 8, 2017, www.nytimes.com/interactive/2017/11/08/magazine/tech-design-future-autonomous-car-20-percent-sex-death-liability.html?_ r= 0.
25 "Gartner Says by 2020, a Quarter Billion Connected Vehicles Will Enable New InVehicle Services and Automated Driving Capabilities,"January 26, 2015, www.gartner.com/newsroom/id/2970017.
26 Horace Dediu, "IBM and Apple: Catharsis,"July 15, 2014, www.asymco.com/2014/07/15/catharsis.
27 "Subscribed San Francisco 2017 Opening Keynote,"Zuora Subscribed conference presentation, June 5, 2017, www.youtube.com/watch? v= fdDA7sRgMSQ.
28 "Transport as a Service: It Starts with a Single App,"The Economist,September 29, 2016, www.economist.com/news/international/21707952-combining-old-and-new-ways-getting-around-will-transform-transportand-cities-too-it.
第5章 昔日的报刊公司
29 Eric Alterman, "Out of Print,"The New Yorker, March 31, 2008, www.newyorker.com/magazine/2008/03/31/out-of-print.
30 Reuters Institute 2017 Digital News Report, www.digitalnewsreport.org.
31 Josh Marshall, "There's a Digital Media Crash. But No One Will Say It,"Talking Points Memo, November 17, 2017, http://talkingpointsmemo.com/edblog/theres-a-digital-media-crash-but-no-one-will-say-it.
32 Jessica Lessin, "What Everyone Is Missing About Media Business Models,"The Information, January 6, 2017, www.theinformation.com/articles/what-everyone-is-missing-about-media-business-models.
33 Ken Doctor, "Newsonomics: The 2016 Media Year by the Numbers,"Newsonomics, December 19, 2016, www.niemanlab.org/2016/12/newsonomics-the-2016-media-yearbythe-numbers-and-a-look-toward-2017.
34 Sahil Patel, "With a Billion Views on YouTube, Motor Trend Is Now Building a Paywall,"Digiday, February 15, 2016, https://digiday.com/media/nearly-billion-views-youtube-motor-trend-now-building-video-paywall.
35 Aarthi Rayapura, interview with Subrata Mukherjee, vice president of product at The Economist, Subscribed Magazine, June 16, 2016, https://fr.zuora.com/2016/06/16/focusing-subscription-economy-subrata-mukherjee-vp-product-economist.
36 Lucia Moses, "To Please Subscription-Hungry Publishers, Google Ends First Click Free Policy,"Digiday, October 2, 2017, https://digiday.com/media/please-subscription-hungry-publishers-google-ends-first-click-free-policy.
37 "Journalism That Stands Apart,"The Report of the 2020 Group, The New York Times, January 2017, www.nytimes.com/projects/2020-report/.
第6章 吞掉那条鱼：科技公司重生的教训
38 David McCann, "Adobe Completes Swift Business Model Transformation,"CFO, August 18, 2015, ww2.cfo.com/transformations/2015/08/adobe-completes-swift-business-model-transformation/.
39 "The Reinventors: Adobe,"Subscribed conference presentation.
40 McKinsey & Company, "Reborn in the Cloud,"www.mckinsey.com/business-functions/digital-mckinsey/our-insights/reborn-in-the-cloud.
41 Nicholas G. Carr, "IT Doesn't Matter,"Harvard Business Review, May 2003, https://hbr.org/2003/05/it-doesnt-matter.
42 Christy Pettey, "Moving to a Software Subscription Model,"www.gartner.com/smarterwithgartner/moving-to-a-software-subscription-model.
43 Deloitte, "Flexible Consumption Transition Strategies for Business,"www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/flexible-consumption-transition-strategies.html.
44 Thomas Lah and J. B. Wood, TechnologyasaService Playbook: How to Grow a Profitable Subscription Business (Seattle: Point B Inc., 2016).
45 Jaakko Nurkka, Josef Waltl, and Oliver Alexy, "How Investors React When Companies Announce They're Moving to a SaaS Business Model,"Harvard Business Review, January 2017, https://hbr.org/2017/01/how-investors-react-when-companies-announce-theyre-moving-to-a-saas-business-model.
46 Matt Brown, "Cisco's Software Strategy Is Resonating with Customers, Driving Business,"CRN, November 28, 2017, www.crn.com/news/networking/300095901/partners-ciscos-software-strategy-is-resonating-with-customers-driving-business.htm? itc= ticker.
47 Charles S. Gascon and Evan Karson, "Growth in Tech Sector Returns to Glory Days of the 1990s,"Federal Reserve Bank of St. Louis, Regional Economist, Second Quarter 2017, www.stlouisfed.org/publications/regional-economist/second-quarter-2017/growthintech-sector-returns-to-glory-daysofthe-1990s.
第7章 物联网与制造业的兴衰
48 Nicklas Garemo, Stefan Matzinger, and Robert Palter, "Megaprojects: The Good, the Bad, and the Better,"McKinsey & Company, www.mckinsey.com/industries/capital-projects-and-infrastructure/our-insights/megaprojects-the-good-the-bad-and-the-better.
49 "Smart Construction,"video, Komatsu America Corporation, www.youtube.com/watch? v= aZdtPhMg3dY.
50 :Tom Bucklar, Caterpillar,"Zuora Subscribed conference, www.youtube.com/watch? v= Qio2oGJ_ G_o.
51 Bureau of Labor Statistics "Manufacturing: NAICS 31-33,"www.bls.gov/iag/tgs/iag3133.htm.
52 IMF Staff Discussion Note, "Gone with the Headwinds: Global Productivity,"April 3, 2017, www.imf.org/~/media/Files/Publications/SDN/2017/sdn1704.ashx.
53 National Association of Manufacturers, "Top 20 Facts About Manufacturing,"www.nam.org/Newsroom/Facts-About-Manufacturing.
54 Scott Pezza, "How to Make Money with the Internet of Things,"Blue Hill Research, May 18, 2015, http://bluehillresearch.com/howtomake-money-with-the-internet-of-things.
55 Olivier Scalabre, "The Next Manufacturing Revolution Is Here,"TED talk, May 2016, www.ted.com/talks/olivier_ scalabre_ the_ next_ manufacturing_ revolution_ is_ here/transcript.
56 "Gytis Barzdukas, GE Digital,"Zuora Subscribed conference, www.youtube.com/watch? v= OEq5HTz7MDE.
57 Gabe Weisert, "Arrow Electronics: The Biggest IoT Innovator You've Never Heard Of,"Zuora Subscribed Magazine, www.zuora.com/guides/arrow-electronics-the-biggest-iot-innovator-youve-never-heard-of.
58 Guillaumes Vives, "How Do You Price a Connected Device?"Zuora, November 19, 2015, www.zuora.com/2015/11/19/howdoyou-price-a-connected-device.
59 Kevin Kelly, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future (New York: Viking, 2016).
60 McKinsey & Company, "Unlocking the Potential of the Internet of Things,"www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-internet-of-things-the-value-of-digitizing-the-physical-world.
第8章 所有权时代的终结
61 International Data Corporation, "IDC Sees the Dawn of the DX Economy and the Rise of the Digitally Native Enterprise, International Data Corporation,"November 1, 2016, www.idc.com/getdoc.jsp? containerId= prUS41888916.
62 Steve Kolowich, "Would Graduate School Work Better If You Never Graduated from It?"Chronicle of Higher Education, July 17, 2014, www.chronicle.com/blogs/wiredcampus/would-graduate-school-work-better-if-you-never-graduated-from-it/54015.
63 "All Change: New Business Models,"The Economist, January 15, 2015, www.economist.com/news/special-report/21639019-power-industrys-main-concern-has-always-been-supply-now-it-learning-manage.
64 Karen Mills and Brayden McCarthy, "How Banks Can Compete Against an Army of Fintech Startups,"Harvard Business Review, April 2017, https://hbr.org/2017/04/how-banks-can-compete-against-an-army-of-fintech-startups.
第9章 那个“糟糕时刻”
65 Emanuel Maiberg, "Final Fantasy Producer Says Subscriptions Still Make Sense for MMOs,"GameSpot, March 30, 2014, www.gamespot.com/articles/final-fantasy-producer-says-subscriptions-still-make-sense-for-mmos/1100-6418646.
66 Gartner, "Gartner Says Adopting a Pace-Layered Application Strategy Can Accelerate Innovation,"February 14, 2012, www.gartner.com/newsroom/id/1923014.
67 Anne Janzer, "Subscription Marketing: Strategies for Nurturing Customers in a World of Churn,"Cuesta Park Consulting, 2017.
第10章 创新：永远保持在测试状态
68 "Google Apps Is Out of Beta (Yes, Really),"Official Google Blog, July 7, 2009, https://googleblog.blogspot.com/2009/07/google-apps-is-out-of-beta-yes-really.html.
69 Manifesto for Agile Software Development,http://agilemanifesto.org.
70 David Carr, "Giving Viewers What They Want,"The New York Times, February 25,2013,www.nytimes.com/2013/02/25/business/media/for-house-of-cards-using-big-data-to-guarantee-its-popularity.html.
71 Mark Sweney, "Netflix Gathers Detailed Viewer Data to Guide Its Search for the Next Hit,"The Guardian, February 23, 2014, www.theguardian.com/media/2014/feb/23/netflix-viewer-data-house-of-cards.
72 Paul R. LaMonica, "Starbucks Still Has a Problem with Long Lines,"CNN, January 27, 2017, http://money.cnn.com/2017/01/27/investing/starbucks-long-lines-mobile-ordering-earnings/index.html.
73 Clint Boulton, "Starbucks'CTO Brews Personalized Experiences,"CIO, April 1, 2016, www.cio.com/article/3050920/analytics/starbucks-cto-brews-personalized-experiences.html.
第11章 营销：重新思考4P框架
74 Greg Alexander, "How to Transition Channel Partners from Selling Perpetual Licenses to SaaS,"Sales Benchmark Index, May 20, 2017, https://salesbenchmarkindex.com/insights/howtotransition-channel-partners-from-selling-perpetual-licenses-to-saas.
75 Madhavan Ramanujam and Georg Tacke, Monetizing Innovation: How Smart Companies Design the Product Around the Price (Hoboken, NJ: Wiley, 2016).
第12章 销售：八大核心增长策略
76 Kevin Chao, Michael Kiermaier, Paul Roche, and Nikhil Sane, "Subscription Myth Busters: What It Takes to Shift to a Recurring-Revenue Model for Hardware and Software,"McKinsey & Company, December 2017, www.mckinsey.com/industries/high-tech/our-insights/subscription-myth-busters.
77 Eugene Kim, "After 11 Years, Box's CEO Understands the Best Way to Sell to Big Companies,"Business Insider, August 20, 2016, www.businessinsider.com/box-ceo-aaron-levie-future-enterprise-sales-20168.
78 Eric Kutcher, Olivia Nottebohm, and Kara Sprague, "Grow Fast or Die Slow,"McKinsey & Company, www.mckinsey.com/industries/high-tech/our-insights/grow-fastordie-slow.
第13章 财务：新商业模式设计师
79 Tim Harford, "Is This the Most Influential Work in the History of Capitalism?"BBC, October 23, 2017, www.bbc.com/news/business-41582244.
80 Tyler Sloat, "An Introduction to Subscription Finance,"Zuora Academy, www.zuora.com/guides/subscription-finance-basics.